citizenM is a hotel group with a difference. They have established a unique brand of affordable luxury and, for their newest project, a 198-room hotel in Glasgow, they turned to Swisscom. In partnership with NEC, citizenM sought a solution that enabled them to provide complete guest satisfaction..
Michael Levie, COO at the hotel group: "We are embarking on a major campaign to expand the citizenM brand to new urban destinations, with roll-outs planned in London, New York, Paris, Milan, Zurich and Hong Kong. We needed a cost-effective solution that was reliable and secure, as well as something that could be deployed quickly and easily.” This, of course, meant the solution had to be a long-term one, enabling citizenM to expand and execute their growth strategy, regardless of location or timing.